AMANDA SCHULTZ
Creative Production &
Strategic Operations Lead
I build the operational infrastructure behind ambitious, tech-forward work. From AI-powered platform launches and global experiential activations to content engines and pitches I turn chaos into form-fitting production plans.
20+ years across agencies, studios, and direct brand partnerships. My sweet spot is the space where creative vision meets technical execution: making sure what we build is something clients can see, trust, and ship. And yes, my cats will absolutely crash our video call.
Currently
Embedded at Code and Theory (Stagwell) through April 2026, leading production on a flagship AI platform GTM engagement at Adobe Summit 2026 managing a cross-functional team across strategy, UX, engineering, and design. Also coming off a pitch win for Suntory Global Spirits (Jim Beam x F1, Hornitos) on an AI-driven marketing operations hub built on Stagwell's proprietary platform.
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Before that: Rare Volume (generative AI and interactive visualization for Citibank, JFK, Ellis Island), Coinbase, and Yuga Labs. Always at the intersection of emerging technology and how work actually gets made.
Creative Production
I build and lead production teams that can handle anything: a global experiential activation, an AI-powered content engine, a compressed sprint to a major client deadline. My job is to put the right people in the right seats, create the conditions for great work, and make sure nothing falls through the cracks at the executive level.
I've overseen end-to-end production across digital platforms, live action, experiential, and AI-enabled pipelines, managing multi-million dollar budgets, building vendor ecosystems, and leading cross-functional teams through complex, multi-stakeholder engagements from brief to launch.
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Experience: New Business + Pitch · Generative AI + Data Viz · Web3 + CMS Development · Experiential + Event Content · Live Action + Broadcast · Photo + Art Production · Resource + Vendor Management​
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Tools: Adobe Suite · Figma · OpenAI · MidJourney · GitHub · Atlassian · Notion · Smartsheet · Asana · Google + Microsoft Suite · CMS: Craft, WordPress, Payload
Strategic Operations
I design the systems and frameworks that make creative departments run faster and smarter. That means building scalable production infrastructure, establishing governance and workflow standards, and aligning operational strategy with business growth goals.
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I've contributed to pitch teams, new business development, and GTM strategy for AI platforms at scale. I partner closely with creative, strategy, and technical leadership to shape what gets sold, how it gets staffed, and how the team grows over time.
Experience: ​Workflow Design + Governance · Scope + Budget Management · C-suite Stakeholder Alignment ·
New Business + GTM Support · Sprint Infrastructure · Cross-functional Leadership · Vendor Ecosystem Management